Drug company breaks 30 year agreement on patient advertising – (09-02-01)



Drug company breaks 30 year agreement on patient advertising

This article refers to the advertising directly to parents for a highly addictive medication for their children. One would hope that this advertising would be ineffective, and that parents would never consider addictive prescriptions for their children based just on advertising. Unfortunately, I don’t think Celltech (the drug company marketing Metadate CD) would do this unless they thought it would translate to dollars.

bmj.com Kovac 323 (7311): 470a

Read entire article here

James Bogash

For more than a decade, Dr. Bogash has stayed current with the medical literature as it relates to physiology, disease prevention and disease management. He uses his knowledge to educate patients, the community and cyberspace on the best way to avoid and / or manage chronic diseases using lifestyle and targeted supplementation.







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Category: Miscellaneous
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